Howard Schultz

The premium single-cup segment is the fastest-growing business within the global coffee industry.

Howard Schultz

The response to the Starbucks brand has been phenomenal in our international markets.

Howard Schultz

The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.

Howard Schultz

The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.

Howard Schultz

There’s this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Howard Schultz

We are not in the coffee business serving people, we are in the people business serving coffee.

Howard Schultz

We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege.

Howard Schultz

We need to reinvent food at Starbucks. Less could be more.

Howard Schultz

We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick – it’s transactional. I think tea is more Zen-like. It requires a different environment.

Howard Schultz

We think of Starbucks not as a coffee company but a media company.

Howard Schultz