Howard Schultz

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

Howard Schultz

Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.

Howard Schultz

Social and digital media is a bullet train, and that bullet train is not coming home.

Howard Schultz

Sports was a great equalizer. It didn’t have color. It didn’t matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.

Howard Schultz

Starbucks has changed the rules of engagement for the music industry.

Howard Schultz

Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.

Howard Schultz

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Howard Schultz

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

Howard Schultz

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Howard Schultz

Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew.

Howard Schultz