Howard Schultz

After the storm, many citizens left New Orleans to live elsewhere, but those who stayed were determined to rebuild. They loved their city.

Howard Schultz

Customers have different need states and life experiences.

Howard Schultz

Customers must recognize that you stand for something.

Howard Schultz

Don’t buy preground coffee.

Howard Schultz

For all the promise of digital media to bring people together, I still believe that the most sincere, lasting powers of human connection come from looking directly into someone else’s eyes, with no screen in between.

Howard Schultz

For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time.

Howard Schultz

Great companies are defined by their discipline and their understanding of who they are and who they are not.

Howard Schultz

Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.

Howard Schultz

I am concerned about any attrition in customer traffic at Starbucks, but I don’t want to use the economy, commodity prices or consumer confidence as an excuse.

Howard Schultz

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.

Howard Schultz