Howard Schultz

People became not just more cost conscious, but also more environmentally aware, health minded, and ethically driven.

Howard Schultz

People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.

Howard Schultz

Profitability is a shallow goal if it doesn’t have a real purpose, and the purpose has to be share the profits with others.

Howard Schultz

Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence.

Howard Schultz

So when some refer to Starbucks’ coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience – personal connection- is an affordable necessity. We are all hungry for community.

Howard Schultz

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Howard Schultz

Starbucks has always been about so much more than coffee. But without great coffee, we have no reason to exist.

Howard Schultz

Starbucks represents something beyond a cup of coffee.

Howard Schultz

The best ideas are those that create a new mind-set or sense a need before others do, and it takes an astute investor to recognize an idea that not only is ahead of its time but also has long-term prospects.

Howard Schultz

The challenge of the retail business is the human condition.

Howard Schultz