Howard Schultz

I think growth covers up mistakes.

Howard Schultz

I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven’t done the work that has built the foundation to support it.

Howard Schultz

I think my whole life, because of where I came from, I had a fear of failure.

Howard Schultz

I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.

Howard Schultz

I think the currency of leadership is transparency. You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it.

Howard Schultz

I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.

Howard Schultz

I think we are living in a time where the consumer has lots of choices, whether it’s coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

Howard Schultz

I think what we’re lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

Howard Schultz

I tried to build a company my father would have been proud to work for, that he would have looked back on and said, ‘That’s the company that honoured me, even though I don’t have an education’. I wanted to build a company that had a conscience.

Howard Schultz

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community among them.

Howard Schultz