Guy Kawasaki

Companies should always want to delight their customers.

Guy Kawasaki

Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.

Guy Kawasaki

Crowdsourcing is a great way to approach creation because in any given point there’s always somebody on the Internet who knows something better than you do.

Guy Kawasaki

Customers can tell you how to evolve a product, but they can’t show you how to make a leap.

Guy Kawasaki

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

Guy Kawasaki

Don’t be discouraged by the size of your network – inspire one person and you are doing good.

Guy Kawasaki

Don’t get stubborn, flow with the go. The key is to be open to unintended success. Some companies just can’t take yes for an answer.

Guy Kawasaki

Enchantment is the purest form of sales

Guy Kawasaki

Entitlement is the opposite of enchantment.

Guy Kawasaki

Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.

Guy Kawasaki