Guy Kawasaki

A company should search for every instance of the use of its name and zoom in when there are issues – both good and bad.

Guy Kawasaki

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.

Guy Kawasaki

A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Guy Kawasaki

A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.

Guy Kawasaki

A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids’ lives to be exactly the same.

Guy Kawasaki

Ambitious failure, magnificent failure, is a very good thing.

Guy Kawasaki

Arguably, in business books, I don’t think there’s much that has never been said before.

Guy Kawasaki

As communicators and marketers, people are so accustomed to thinking from the ‘top down.’ Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

Guy Kawasaki

At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.

Guy Kawasaki

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

Guy Kawasaki