Guy Kawasaki

One must understand what people are thinking, feeling and believing in order to enchant them.

Guy Kawasaki

People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.

Guy Kawasaki

People who earn the label ‘creative’ are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.

Guy Kawasaki

Remember that nobodies are the new somebodies.

Guy Kawasaki

Revolutionary products don’t fail because they are shipped too early. They fail because they aren’t revised fast enough.

Guy Kawasaki

Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.

Guy Kawasaki

Social media allows me to pick my times for social interaction.

Guy Kawasaki

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

Guy Kawasaki

The first good reason to write a book is to add value to people’s lives.

Guy Kawasaki

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki