Eric Ries

The way forward is to learn to see every startup in any industry as a grand experiment.

Eric Ries

This is also common with pivots; it is not necessary to throw out everything that came before and start over. Instead, it’s about repurposing what has been built and what has been learned to find a more positive direction.

Eric Ries

This is true startup productivity: systematically figuring out the right things to build.

Eric Ries

We need to reengineer companies to focus on figuring out who the customer is, what’s the market and what kind of product you should build.

Eric Ries

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

Eric Ries

When we’re in the shower, when we’re thinking about our idea – boy, does it sound brilliant. But the reality is that most of our ideas are actually terrible.

Eric Ries