Eric Ries

Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as ‘providing benefit to the customer’ anything else is waste.

Eric Ries

Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.

Eric Ries

Most companies are busy making their products worse, not better. Updating is almost always a disaster.

Eric Ries

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Eric Ries

My goal in advocating a scientific approach to the creation of startups is to channel human creativity into its most productive form, and there is no bigger destroyer of creative potential than the misguided decision to persevere.

Eric Ries

Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.

Eric Ries

Success is not delivering a feature; success is learning how to solve the customer’s problem.

Eric Ries

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

Eric Ries

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.

Eric Ries

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Eric Ries