Eric Ries

Until we could figure out how to sell and make the product, it wasn’t worth spending any engineering time on.

Eric Ries

A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new one? The truth is, as soon as a startup has any kind of success whatsoever, it will face big company problems.

Eric Ries

A pivot is a change in strategy without a change in vision.

Eric Ries

A pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth.

Eric Ries

A pivot requires that we keep one foot rooted in what we’ve learned so far, while making a fundamental change in strategy in order to seek even greater validated learning.

Eric Ries

Anything those customers experience from their interaction with a company should be considered part of that company’s product.

Eric Ries

As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.

Eric Ries

As I can attest, anybody who fails in a startup can claim that he or she has learned a lot from the experience. They can tell a compelling story.

Eric Ries

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

Eric Ries

Build-Measure-Learn feedback loop is at the core of the Lean Startup model.

Eric Ries