Eric Ries

Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build – the thing customers want and will pay for – as quickly as possible.

Eric Ries

Customers don’t care how much time something takes to build. They care only if it serves their needs.

Eric Ries

Entrepreneurship is not really building a product, it’s not having an idea, it’s not being in the right place at the right time. It’s fundamentally company building.

Eric Ries

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

Eric Ries

Lean thinking defines value as providing benefit to the customer; anything else is waste.

Eric Ries

Learning is the essential unit of progress for startups.

Eric Ries

Reading is good, action is better.

Eric Ries

The hardest part is the grueling work of constantly being wrong.

Eric Ries

The lean startup method is not about cost, it is about speed.

Eric Ries

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

Eric Ries