Eric Ries

If you cannot fail, you cannot learn.

Eric Ries

The only person who can put you out of business, in the early days, is yourself.

Eric Ries

All innovation begins with vision. It’s what happens next that is critical.

Eric Ries

Better to have bad news that’s true than good news we made up.

Eric Ries

Failure is a prerequisite to learning.

Eric Ries

The only way to win is to learn faster than anyone else.

Eric Ries

A head start is rarely large enough to matter, and time spent in stealth mode – away from customers – is unlikely to provide a head start. The only way to win is to learn faster than anyone else.

Eric Ries

A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.

Eric Ries

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Eric Ries

A startup is an institution designed to thrive in the soil of extreme uncertainty.

Eric Ries