Daymond John

I’m a firm believer in utilizing celebrities because they tap into people on an emotional basis.

Daymond John

I’ve come to learn that my initial investment is more about the person versus the product that I am buying into. I’ve also learned that I really do enjoy giving worthy people an opportunity of a lifetime.

Daymond John

I’ve learned, like with anything else, business is only as good as your connections and your resources. And some of the resources that I have are the fact that I work with huge artists.

Daymond John

If I invest in a CEO, I need him or her to have experience in sales.

Daymond John

If you can’t come clean and tell investors how and why you failed, that raises a red flag. They need to see that you learned from it and came back stronger.

Daymond John

If you don’t educate yourself, you’ll never get out of the starting block because you’ll spend all your money making foolish decisions.

Daymond John

If you go out there and start making noise and making sales – people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all.

Daymond John

In the founders, I look for a person I feel is trustworthy, driven and smart. I invest in the person first, because in the event the business fails, the person and I can move forward and create another business.

Daymond John

It helps to know that even the big boys started out small. Go ahead and dream big, but keep it real. Out of the gate.

Daymond John

Make sure you’re doing something that you love, that you’re willing to do for the rest of your life. If you’re doing it for money, that’s the only thing you won’t make.

Daymond John