Charles F. Kettering

One of the things we have to be thankful for is that we don’t get as much government as we pay for.

Charles F. Kettering

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Charles F. Kettering

The typical eye sees the ten per cent bad of an idea and overlooks the ninety per cent good.

Charles F. Kettering

The whole fun of living is trying to make something better.

Charles F. Kettering

Thinking is one thing no one has ever been able to tax.

Charles F. Kettering

This problem, too, will look simple after it is solved.

Charles F. Kettering

We have a lot of people revolutionizing the world because they’ve never had to present a working model.

Charles F. Kettering

We have reason not to be afraid of the machine, for there is always constructive change, the enemy of machines, making them change to fit new conditions.

Charles F. Kettering

Whenever you look at a piece of work and you think the fellow was crazy, then you want to pay some attention to that. One of you is likely to be, and you had better find out which one it is. It makes an awful lot of difference.

Charles F. Kettering

You can be sincere and still be stupid.

Charles F. Kettering