Charles Duhigg

The brain has this amazing ability to find happiness even when the memories of it are gone.

Charles Duhigg

The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.

Charles Duhigg

The specific steps for changing a specific habit differ from person to person and habit to habit, but the steps – the formula – is essentially the same, and once you learn it, you can do amazing things.

Charles Duhigg

The way we habitually think of our surroundings and ourselves create the worlds that each of us inhabit.

Charles Duhigg

There are systems called zero discharge emission systems that would prevent any pollution from making it into the water or the air.

Charles Duhigg

When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit – unless you find new routines-the pattern will unfold automatically.

Charles Duhigg

When most individuals or most companies are talking about trying to create healthy habits, the key is to identify which habit or habits seem most important.

Charles Duhigg

Whether selling a new song, a new food, or a new crib, the lesson is the same: If you dress a new something in old habits, it’s easier for the public to accept it.

Charles Duhigg

Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.

Charles Duhigg

Your brain will eventually enjoy exercise for exercise sake, right; endorphins and endocannabinoids will create a sense of reward, but it doesn’t know that at first.

Charles Duhigg