A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying. B. F. Skinner View this quote
We often overlook the fact that human behavior is also a form of control. That an organism should act to control the world around it is as characteristic of life as breathing or reproduction. B. F. Skinner
B. F. Skinner
We tend to make nouns of adjectives and verbs and must then find a place for the things the nouns are said to represent. B. F. Skinner
What behaviorism rejects is the unconscious as an agent, and of course it rejects the conscious mind as an agent, too. B. F. Skinner
When a problem calling for therapy is due to a shortage of social or intimately personal reinforcers, a solution may be difficult… Simulated attention, approval, or affection will eventually cause more problems than it solves, and even the deliberate use of deserved attention cheapens the coinage. B. F. Skinner
When we say that a man controls himself, we must specify who is controlling whom. B. F. Skinner
American behaviorist
March 20th, 1904 - August 18th, 1990
