Anne Sweeney

My theme song is always: ‘Pay attention to your viewer. Follow them.’

Anne Sweeney

Our future is only limited by our commitment to keep the momentum going. Now that television has been set free from all constraints – including time, place, and all previous definitions – what comes next?

Anne Sweeney

Piracy is a huge, huge issue for all of these major content companies, and everybody has a different way of addressing it.

Anne Sweeney

Television has always been something you watch; now, increasingly, it is also something you do.

Anne Sweeney

The more personalized television gets, the less passive the experience will become.

Anne Sweeney

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

Anne Sweeney

Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for television. It will be defined differently for everyone.

Anne Sweeney